Before / After

The change, side by side: the before state, the product doing its work, and the after state. The contrast carries the whole ad.

How this template is structured

  1. 01Before: the starting state, shown plainly.
  2. 02Process: the product being used, step by step.
  3. 03After: the changed state, in the same framing as the before shot.
  4. 04Close: the product, with a line about what changed.

Prompt skeleton

A before and after video for [product]: show [before state] first, then [product] being used, then [after state] in the same framing. Only show results the product can actually deliver.

Good for

  • Beauty and personal care
  • Cleaning products
  • Home improvement
  • Pet grooming

Example output

AI-generated

Example videos for this template are still being collected. Examples shown here are made from real product photos and labeled as AI-generated.

Every video made with AdaptLane is labeled as AI-generated. Use your own product photos so the video shows your real product.

Results from real sellers

No verified results have been collected for this template yet. When sellers share verified performance reports, they will appear here.

Start from this template

Open the generator with your product link, then paste the prompt skeleton above and adjust it for your product.

Use this template

Frequently asked questions

What do I need to start?

Photos that show the before state and the after state, plus your product. Matching framing between the two shots makes the contrast clear.

How do I keep the comparison honest?

Show only results the product can actually deliver, in the same light and framing. The template never invents a result.

Can I use the video in ads?

Commercial use depends on your plan. Check the pricing page for the current terms before publishing the video as an ad.